How to get started with search engine optimization

SEO stands for Search Engine Optimization. It basically means your content is search engine friendly. The way that you describe your information makes it easier for the search engines to locate your information. Users search for information using keywords or phrases that they hope will deliver results that they are looking for.

Lets say that you are thinking of buying a new cell phone. There are plenty of types of cellphones and many different features. So you decide to go to your favorite search engine ( Google ) and type in the search terms ( new cell phone ). You are going to receive a large number of search results from that search.

That was a basic search, and it had too many results. To reduce the number of results, add search terms that will filter the information better. Lets say that you want a cell phone with the bluetooth feature from samsung.

Now you can type the search terms samsung bluetooth cell phone. the results should be different. You have added two new terms samsung and bluetooth. The words that you entered into the search box are called search terms.  They are also called keywords. Adding search terms help filter and better refine your results. So instead of searching for all cell phones, you are now looking for the specific Samsung Cell Phones with bluetooth.

When writing your content you need to find the keywords that best identify your information and include those keywords in your content. There are tools available to help with the selection of keywords. Make it easy for users and search engines to find your information.

Google Keyword Search Tools

Wordtracker