Wednesday, April 24, 2013

PPC for Web Traffic

Paying for web traffic might not be high on your list, but it is a way to actually see some visitors on your site.  Pay per click ads allow you to pay an amount for a click. 

You have to find the keywords that you want to target.  The advertising company will display a list of keywords and you can pick and choose the ones that make the most sense.

Finding the right keywords that give you enough traffic will take some time.  Popular keywords will usually cost you more per click. 

Setting up your ppc ad is different for different companies.  Some ppc ad companies are really tough on approving ads, while others are a little bit less strict. 

Think about what you want to accomplish with your ppc advertising.  Are you just trying to get people to visit your website?  Are you trying to get them to sign up for your newsletter?  Are you just trying to get them to buy something? 

The benefit of using pay per click ads is that you know the traffic is coming.  With free marketing methods, you might spend a lot of time creating content and the traffic never shows up.

CPA marketers might want to use pay per click ads to ramp up traffic to their affiliate marketing campaigns.  They are trying to pay for cheap clicks and turn them into affiliate sales that result in profits.


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